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Advertising texts, to a great extent, are often unappetizing, faceless and primitive. Sometimes they are like the bark of a bazaar. But the fact remains many companies while trying to increase traffic and raise sales, use this type of advertising. In order to somehow remedy the situation, affiliate marketing specialists gave several tips on how marketers can optimize their advertisements in order to increase their attractiveness for users of search engines.

Use groups of similar keywords

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The most accessible tools for searching for key phrases are “Yandex. Words that” and “Google AdWords”. When the appropriate words are selected make a separate advertisement for each group of similar keywords. Do not push everything into one text. If you use key phrases not only for search robots but also rely on the attention of live users, you can use the bold typeface. Retailers included these words in their advertising so that they immediately attracted the eye. Three goals were achieved at once: the text was adapted for search engines, natural links were designed for the target audience, simple and understandable keywords reinforced the selling effect when read.

Make a clear advertising proposal

The advertisement should be an unambiguous offer. The user should immediately understand what to expect after he clicks on the link. Examples of such offers are free to access to certain pieces of paid information, free testing of the software product for a certain period of time free trial, the right to preferential advice of a specialist or the first purchase of a retail product. When you post advertising text on the Internet, be sure to select the appropriate URL: the user must go from the search results straight to the page where the details of the proposal are described. If the advertisement mentions important additional information, for example, the discount scale makes sure that the details are listed on the main selling page. If users can not immediately find what they are looking for, it is likely that they will get confused and leave the site altogether. The digital marketing process happens to be perfect now.

Encourage the user to act immediately

The advertising proposal should contain a call for immediate action, for example, due to a limited stock of the goods or a short shelf life. People are more active when they are given less time to think.

Target a target audience ready to make a purchase

The text and tone of advertising should be directed to those people who are seriously considering your proposal or are already ready to pay money rather than those who are looking for a smaller price or just loyal to your firm. This will help to cut off those users who for whatever reason are not interested in your ad. For example, the service Ray-Ban offers free shipping in case the order amount exceeds $125. Probably, this proposal will be more interesting for those users who are on the verge of buying than for those who are in the early stages of the selection process.